What Is Affiliate Marketing About? No, Really!

Affiliate Marketing is when a ‘blogger’ helps a buyer find the best information about a product, through his blogs or reviews. The blogger gets paid a commission on sales resulting from the help. The blogger is an affiliate of the seller and improves the seller’s audience reach. No extra cost is passed to the buyer.

The interesting facts about affiliate marketing.What is Affiliate Marketing?

Everyone is talking about affiliate marketing. People you know are doing it, enjoying it. They lock away for days at it. They whisper codes about ninja SEO, cookie life and QSI and keyword tools. Yes it is a bit mysterious at first.

Affiliate Marketing is relatively new online enterprise.

The primary function of affiliate marketing is to introduce new customers to an advertiser’s products.  When the affiliate helps a new buyer to purchase the product, he gets a percentage of the sale price. Put simply, he earns a commission, just like a regular sales rep.

The difference between a regular sales methods and affiliate marketing  is that everything is done online.  Affiliate marketers have websites that focus on a niche or specialty. It is an information hub for people searching online for products or solutions to a question or problem.

Affiliates sales tracking and commission payments are fully automated through affiliate networks.

The work of an Affiliate marketer.

Affiliates publish articles, manuals, guides and illustrations on the internet. They review products and opportunities, which saves the buyer a lot of time and wasted money. They sometimes recommend products or services.

They use images and videos showing you how to do things. All of the information they produce is free to access online. They make a commission only after your purchase is approved.

Find out more about The Life And Times Of An Affiliate Marketer here.

Open all hours.

The internet never closes! It is like a shop that is open 24/7/365. No down time for public holidays or weekends or nights. For affiliate marketers with websites, this means that customers can buy through their websites from anywhere in the world , at any time of the day.

This is how passive income is earned, when you read about online businesses that ‘earn while you are asleep!’

Online shopping is here to stay.Online Shopping is Here to Stay

Of course many people still do business in the regular bricks and mortar way, but they know that they cannot ignore the competitive online world forever.

Business marketing campaigns commonly use an array of media approaches to their advertising. As well as marketing staples of Print, Radio,TV, Video, Branding and live display, business owners are growing their online presence through websites.

Social media platforms like Twitter and Facebook are also an important part of the online marketing strategy.

A new kind of customer.

Many of today’s customers do not use the older style marketing channels. They use only the internet and social media for research, comparisons, news and purchases. They use mobile devices for ‘sharing the word’ to their circles of hundreds or thousands of friends.

The whole affiliate marketing process is led by the customer. They instigate the online searches and, of course, they decide when to purchase. They need reliable information, education and true facts before they spend a dollar.

 Four players  in the affiliate marketing system.

Advertiser 1 The Advertiser.

Advertisers have something to sell. A private person or a large company sells  anything from coloring pencils to mining machinery, from pathology training  courses to luxury boat insurance.

When the advertiser wants to broaden his customer base on the internet, and he is  happy to pay commission, he can find publishers to promote his products on their  own websites.

To help the publisher get new customers to his product, the advertiser can provide custom made ad banners, information text, links, images, memes and sometimes videos for the publisher to use.

When a publisher enters an agreement with an advertiser, he is known as an affiliate.

publisher 2.The Affiliate / Publisher.

The publisher owns a website (or many websites) about subjects or niches that he  understands very well. The publisher will choose advertiser’s products closely related  to his niche. He will often write articles or reviews about the product and the customer  service.

He will create informative and helpful content using some of the advertiser’s material.  He can point out the best deals  and even warn customers about inferior products.

When the customer decides to purchase, a click on the ’buy now’ or ‘checkout’ button will redirect the customer to the advertiser’s order and payment pages.

A cookie will record which publisher sent the customer to the purchase. This is known as a conversion. The customer has converted from research mode to purchase mode, with the help of the publisher. A publisher gets paid in direct relation to conversions ie; his performance.

What is affiliate marketing about 3.The Customer.

Today’s online shoppers want more than just a catalogue and cheapest price. They  want to know what other people’s experiences are on many items. They need to rely  and trust the people who evaluate products. They want the human touch of a personal  experience. They want a place for discussion and feedback and complaints. They want  to connect with like minds.

Online customers also like loyalty programs, discount coupon campaigns and email  subscriptions. Email lists help them stay informed of new developments and are a great way for the publisher to keep in touch with his audience. A publisher’s will tailor his website to their preferences.

what is affiliate marketing about4. Affiliate Networks.

Networks are the ‘control panel’ of affiliate marketing. They co-ordinate all parties in the affiliate relationship.

They manage complex software systems that keep track of all purchasing activity.  The sales, commissions and payment data is all logged by this central command agent. The system is run on ‘cookies’ which is like a massive memory bank that stores information about the activities of advertisers, the publishers and the customers.

Have you ever done an online search for say… a vacuum cleaner… or a car radio… and then noticed the little banner ads about vacuums or car radios keep appearing for a few days afterward? That is your cookies in action. Through the links you click on, cookies can record the time and date, the seller, the buyer and even that you just looked, didn’t buy. If affiliate links are set up, the cookies will track them, too.

The networks have a publisher’s bank details. Payment of the agreed percentage is made by direct deposit or by check.To simplify accounting, most affiliate networks make payments on a set day per month.

Each network has their own set of Terms and Conditions that advertisers and publishers need to read understand clearly.

Work from home with affiliate marketing.what is affiliate marketing about

The affiliate marketer is an entrepreneur by nature who often works alone. He can locate his work space to wherever he wants, because the internet allows great flexibility.

He’s always looking for new opportunities to grow his business, new companies to affiliate with. As success grows he can outsource to online piece workers.

It’s not Just Sell, Sell, Sell.

Most affiliates are so passionate about their niche,  they also write inspiring and entertaining articles. He writes in depth, step by step instructions on how to complete a project. His audience loves this stuff because it is so useful.

He can test a theory and publish the findings. He can devise his own surveys to gauge a trend in his audience. He can interview other experts in his field or publish a guest post. He adds all of this great information onto his website and the readers keep coming back for more.

Affiliates have super powers, it’s true!

They know how to use the internet search engines to great advantage. They have techniques. Techniques like SEO (search engine optimisation) and keyword research. These are the powers that lift a promotion to front page rank on Google, Yahoo and Youtube.

High rank = high exposure = more sales = more commissions.

The best place to learn how to be an affiliate marketer is Wealthy Affiliate. Wealthy Affiliate is the world leader in affiliate marketing education and with over 800,000 members, they must be doing it right.

See why I have rated them as my #Top Recommended way to learn how to make money online.

B2B Marketing

Very lucrative opportunities also exist in the Business To Business affiliate arena. Many big businesses are still using ‘brochure’ style websites…which just sit quietly in the online background. They don’t rank and they don’t sell. 65% of big business still don’t have a responsive website.

Many large businesses are focussed on their internal running, of course, with very little attention paid to their websites. Affiliates know that a website is capable of so much more than a simple brochure can ever do. They can earn substantial commission from corporate work.

Earning potential of B2B marketing.

Mr. Affiliate updates a mining machinery company’s dusty dinosaur website. He targets a specific market, increases brand awareness, drives new qualified traffic to the business and generates extra income. He creates a vibrant website, topping the internet ranks for their industry. He solves a major pain for the business ie; get more sales.

The marketer and the business creates their own agreement, a Private Affiliate Program (PAP). If one piece of “Anvil Steel Manufacturing LLC” machinery parts costs $20,000.00 and you have a PAP of 10% commission on each new sale…well, how much effort will you put into this campaign? And then there’s the recurring income.B2B affiliates

Local Marketing.

Local Marketing focuses on a customer base which is located within the nearby communities. Affiliate marketing skills are perfectly suited to Local Marketing. Again, the affiliate marketer understands how to rank on search engines and drive targeted traffic to the business website.

Affiliates can take the local plumber’s boring directory based website and turn it into the top ranking, accessible, modern face of a highly competitive business.

Marketers will often charge a flat fee to upgrade and improve a local business website.

How much does affiliate marketing  pay?

Here is a few real examples of affiliate network listings and the percentages they pay. Anyone can join the networks and choose the products that suit your niche.

what is affiliate marketing about

 

 

 

CJ by Conversant is an affiliate network for goods, services and educational products.

  • Course Hero College is paying 10% USD per sale…product line – Educational Technology
  • Zappos is paying 8% to 18% USD per sale…product line – Shoes
  • Virgin Mobile flat $35.00USD per sale…product line – online/ wireless
  • Tripadvisor Flat $100.00 per sale and $2.50 per lead…product line -Commerce Campaign Hotel

What is affiliate marketing about

 

Clickbank is an affiliate network for downloadable digital products.

  • Piano  By Chord is paying 75% per sale…product line – Piano Lessons.
  • The Venus Factor is paying 88% per sale…product line Female Weight Loss
  • My Shed Plans is paying 75% per sale…product line Building Plans
  • Anabolic Cooking is paying 75% per sale…product line – Muscle Building Cookbook

What is affiliate marketing about

 

 

ShareASale is well established network for goods and services and digital products.

  • Noble Brewer is paying 15% USD per sale…product line – Craft Beer Subscription Service
  • Flowers For Everyone is paying 16% per sale…product line – Fresh Flowers
  • Your Solar Quotes is paying 33% per sale…product line – Domestic Solar Power
  • Dating Creatives is paying 40% per sale…product line – Dating Subscription

Each network have their own rules. Some charge to join, most don’t, but there are other fees. Read those T&C’s. You get the picture

Researching the affiliate networks can help you check if your niche is profitable. That is, if the products related to your niche are already doing well in the networks, it means that an audience already exists.

PsstPsst, just between us…

Sneaky tip 1 ;To find a good niche to work in…. you need an audience who is ‘starving’ for a product. Understand and relate to their ‘pain’ or ‘burning desire’. Offer a top solution to their ‘pain or desire’.

Sneaky tip 2 ; At Amazon, check that your niche related products are listed in the best sellers listing, therefore this is an active market.

Sneaky tip 3 ; To find good products to promote in your niche do a google search like this example “women’s shoes  affiliate programs”. or “metal manufacturers affiliate programs”. Just type it in, you will be surprised how many ideas start flowing.

                                                       Sneaky tip 4 ; To find an existing audience in an affiliate network where products are selling well try this cooking, food and wine niche exampleclickbank gravity at Clickbank marketplace.

All listings show percentages, earnings per sale, upsell opportunities, refund rates and gravity.  The gravity figure is the result of  measuring sales performance, number of affiliates participating and refunds.  Gravity of greater than 40 shows an active market.Gravity at Clickbank

Read more of my juicy tips on finding your perfect niche.

 

Looking Forward.

Never forget there are currently over 3 billion internet users around the world. Do you think you might be able to help some of them with a subject you have passion and knowledge about? Is there something you want to teach others? What do you want to share?

I’ve shown how all the partners work together in the Affiliate Marketing relationship. I’ve given you extremely useful research tips for finding a profitable niche and products that are lucrative.

You can see the main advantages to affiliate marketing are that it is a scalable business model with recurring income and it allows lifestyle flexibility.

Thinking Of A Career Change?

Did you just get passed over for the promotion you thought you had in the bag. Can’t they see that you are doing a great job and are so reliable and loyal (slavish even?). Wasn’t it you who organised that last big event and schmoozed the grumpy client into rebooking for next year?

Focus, dedication, professionalism….where is it getting you? Don’t even mention the overtime! Are the walls of the cubicle nation finally closing in?

It’s Time To Prioritise Your Life.

Do anything online
You can do anything on the internet

We all want a job with more flexibility. We want to enjoy our life and our families and what the heck, we want to enjoy ourselves, too! What is most important to you right now?

Maybe you want extra income so you can stay at home with your baby. You don’t want to hand her over for someone else to enjoy, while you go out and earn your twenty bucks an hour. You want to be there for her.

Maybe You Are More Like Me?

Your children are all grown up and fending happily for themselves. Now you have more time and flexibility in your life. Finally you can do some of those things you’ve always wanted to do…travel, learn, create, immerse, travel,write, sail, swim, travel, juggle!

“All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find it was vanity, but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.”

― T.E. Lawrence, Seven Pillars of Wisdom: A Triumph

Is affiliate marketing your new career?My Top Recommendation Wealthy Affiliate

If you would like to learn much, much more click here now.

What part of your current job is most painful? How do you make it go away? Drop me a line below and tell me how a new career will solve some of your problems.

Go well from Janelle

Founder Of The Cashed Up Nomad     “Earn Your Freedom Online”

Image Credits; Denise Chan, Mosaic Center, Caloundra Regional Gallery, Hong Kong Tourism

 

18 Comments

  1. Sammie said:

    VERY informative and entertaining post! Even though I’m already on board with WA, I can honestly say that posts like this make me so happy that I chose to join. In fact it was post similar to this that caused me to! Don’t get me wrong, I really like my job, but I’m well past the age of having an actual career. This is definitely the ticket to that.

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Thanks Sammie, you know what I’m talkin about!

      June 22, 2015
      Reply
  2. Edmund said:

    Wow! Thanks for the tons of information here about Affiliate Marketing Janelle. As a beginner, I do not have a specific direction to start in affiliate marketing. May I ask which is the best affiliate network for a beginner to start with?

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Hi Edmund. It will depend on what your niche is going to be. I’m guessing yours is the ‘make money online’ niche. The Clickbank marketplace has a large range of digital products listed under ebusiness and emarketing. Just keep your scam radar on high alert. Naturally, you will do a lot of research before you affiliate with any company. The last thing you want to do is recommend a dubious product, that is the quickest way to lose a customer.

      June 22, 2015
      Reply
  3. Kim said:

    Janelle,
    This is so me! You just wrote everything I’ve been thinking for months now. The only thing I might look at in the layout of this site is how the words squish (for lack of a better word) next to your pictures. It might be difficult for some to read. Love the site!!

    Kim

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Thanks Kim. Yes I wrangled with wordpress to correct that error, and got too frustrated. I’ll go back soon and have another attempt to rectify it. Glad you could relate to the theme of the post.

      June 23, 2015
      Reply
  4. George said:

    Your article clearly shows the great business model shift in the last few years. Who would have thought of something like that 10 years ago? There are so many directions and possibilities that we only have to make some striking decisions and move along to the way of success.

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Hi George. You are right. Affiliate Marketing is a well supported system today. It is improving rapidly too. It’s just that first step, choosing a new path, can be difficult…not impossible! Cheers.

      June 23, 2015
      Reply
  5. Tim said:

    Wow! Seriously good light but complete info on affiliate marketing and its easy to understand what is affiliate marketing about with the types of different opportunities of affiliate marketing. Love your sneaky tips.

    February 17, 2016
    Reply
    • Janelle B.M. said:

      Thanks Tim. Affiliate marketing is not really complicated. Choose a niche, get a website, join affiliate programs, add lots of fresh and useful content. That’s really all there is to it. All the rest is hype and babble and trying to game the system. Thanks for checking in.

      February 20, 2016
      Reply
  6. Aless said:

    You’re right, affiliate marketing keeps evolving more and more. It’s the eay to go if we want to build up an online business and a pasaive income.
    The hardest part about this is geting started, those 3-6 months it can sometimes take to see results. Most people quit before that. I know I almost did.

    July 14, 2016
    Reply
    • Janelle B.M. said:

      yes. Quitting will guarantee failure. Ouch!

      July 14, 2016
      Reply
  7. Roy said:

    Yes, I agree with you, there is change and growing interest in affiliate marketing. There is many ways to earn a steady income with online marketing. I am happy that I found WA that teach me how to overcome the challenges in this business and I highly recommend Wealthy Affiliate if you are dreaming about online marketing.
    Have a nice evening:)

    July 17, 2016
    Reply
    • Janelle B.M. said:

      Hi Roy. Welcome to the Cashed Up Nomad site. I’m glad to hear you are already a WA member. You can’t go wrong there. Cheers.

      July 19, 2016
      Reply
  8. Chastity said:

    Hi Janelle,

    I’ve read quite a few posts on affiliate marketing and specifically about WA, but this one is definitely different. Of course different is a good thing! I started with a niche site and just recently started with the make money online niche and promoting WA. I wondered when I started it if there was really a different take to use for promoting WA, but with every one I read I see how many ways one could actually promote WA. Great post!

    July 19, 2016
    Reply
    • Janelle B.M. said:

      Thanks for your comment. Apparently, I have an original approach to most of what I do! I just tell it how I see it.

      July 19, 2016
      Reply
  9. King said:

    There is a lot of juicy information in this article. I love it! As an affiliate marketer myself, I find this article both helpful and motivating. Thanks to you, I’m reassured that anyone can make it on the internet if they are willing to put in the work. I also appreciate the tips you gave on looking for products to promote.

    July 19, 2016
    Reply
    • Janelle B.M. said:

      Hey King! If I can do This …anyone can! Ha ..You just have to stick with it and never give up.That is the sure path to failure.Cheers.

      July 19, 2016
      Reply

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