Your domain name is your address on the world wide web,
your own piece of virtual real estate. It’s the ‘street front’ of your internet business.
Choosing a perfect domain name for your website can be frustrating. It starts out exciting and can be confusing!
10 attributes of a good domain name.
- General image is appealing.
- encompasses the business accurately
- in a few short words.
- super easy to remember
- Short, smart, clear.
- Not so clever that no-one gets it!
- A popular search term
- Easy to spell
- No hyphens.
- No copyright infringements.
Smart Company.com.au , a business news website, analysed the power of a domain name with this fine example;
From ‘Beep.com’ to ‘CarLoans.com’:
How a domain name change resulted in a $40 million turnover boost
In 2013, Shaun McGowan’s business, Beep.com.au, was turning over $60 million. Five months later the company has grown by 60%, now exceeding $100 million in turnover, through one simple change – the domain name.
McGowan purchased a new, premium domain name CarLoans.com.au and since then the business’s click throughs have increased, its marketing spend has reduced and turnover has increased by $40 million.
“We have also noticed ……. our name is now seen as the authority in car loans because of its natural association with CarSales.com.au”
Let’s look at the domain name Nike.com. They sell running shoes, in case you haven’t heard, with sales over $6billion!
Nike’s original business name, which was BlueRibbonSports is obviously not their domain name now.
Thanks to their first employee, Jeff Johnson, who suggested a new name to honor the greek goddess of victory, an athletic beauty with winged heels…Nike. It was the superior quality product that got the ball bouncing. Then Michael Jordan and the brand kept it bouncing along at No.1 in athletic wear.
See the impact branding can have on your web presence. When you want to buy really good running shoes, do you search Nike or running shoes?
What do you want your domain name to do?
- Describe what your audience is searching for.
- It can be your brand name or both.
- It can be merchandise-able.
- It can be sold in the future.
- It can draw in customers who are ready to buy now.
- It can depict authority.
Domain Name Extensions;
Not for profit sites are about sharing information and networking…Use the extensions .org .net .info
Companies use .co Governments use .gov And there are new extensions like .guru .rocks for fun.
.com is for people who mean business, a commercial intent.
5 quick steps to owning your own domain name. 1. Think of a handful of keywords relevant to your niche. 4. Register and pay for your ‘chosen one’. (from $4 per year) 5. Transfer the DNS to a hosting provider. (Video instructions here.)
In January 2016 a new domain name register was launched.
The good news is… you don’t need 5 steps to get one.
One step at the one price.
Announcing the simple new way to
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At Wealthy Affiliate you can by Domain Names, get hosting, learn how to create and build out a website, make it rank on google, monetise the website, get 24/7 tech support and find out everything else about creating your own successful internet business. Wealthy Affiliate is free to start. Get 10 free lessons that will have your new website up and rolling.
Do you like my website? I learned how to do it all at Wealthy Affiliate. Check out my Wealthy Affiliate profile here.
Do you need a hand to choose a good domain name? I can help.
Leave your questions about domain names or setting up an internet business in the comments box below.
I will get back to you ASAP.
Go really well,
Founder of TheCashedUpNomad.com ‘Earn Your Freedom Online’