Can your audience see your website properly on a mobile phone or tablet?
Statistics show it is now critical to have a mobile friendly website. In fact 62% of mobile users have purchased products via a mobile phone or tablet. If your website is not optimised for mobile it will be difficult, if not impossible for visitors to access your information.
Mobile visitors don’t have time to scroll around, zoom in and out and tip the device on an angle, just to read your post. They immediately leave your awesome site and go straight to the next search option. I’ve had this experience myself, very annoying.
It’s time to get optimised, get responsive.
This article will show you how to make your website mobile friendly on a budget.
- 80% of all digital use is on mobile devices
- $799 million in cyber week sales came from mobiles
- 30% of all Affiliate Marketing sales originate from mobiles
- 8.5% of ‘Add To Cart’ ow come from tablets
- 61% of users never return if they have difficult mobile access
- 57% of users will not recommend a non responsive website
Responsive Web Design makes your website compatible with all mobile devices.
If your site is not optimised for mobile you might as well be…
“Out To Lunch”.
What is a responsive website design?
A website using responsive design has built in adaptability and functions seamlessly across all mobile devices like ipads, iphones, smartphones, tablets and your Desk top.
If you’ve been to a website on your phone or tablet and get a page too large to read? Did you have to scroll and zoom and swipe just to read an article, you have encountered a non responsive website design.
I have had this experience too and as much as I wanted to purchase the product, there was no way I had the patience to play around with it. In fact it didn’t feel safe to use the shopping cart either because I couldn’t see all of the page. Also, I find that unresponsive websites are a nightmare for bookings, ticketing and timetables.
You can see above that TheCashedUpNomad.com is a responsive theme. That is really important to me because this site is all about how to run an internet business from anywhere in the world, and techno mobility is a big part of that.
FREE TEST. Check your website here now ami.responsivedesign.is/ Copy and paste your URL into the test panel at ‘Am I Responsive’, hit ENTER and whoosh! There it is.
Don’t feel too bad if your website is not responsive just yet. It is surprising how many leading websites are only just catching on and I was shocked to see that my very own internet service provider and mobile carrier does not have a responsive website!
3 reasons your web design needs to be responsive.
1. User experience.
Todays mobile internet users are very demanding in their requirements of technology. If you can make life easier, faster, better for your audience they will keep coming back. If your site is difficult to navigate they will find one that is easier and quickly move on.
2. User demand.
World population = 7,012,000,000 / Mobile phones = 6,800,000,000
Yes you did read that correctly!. Mobiles have almost outnumbered the world population. China, India and America are leading the mobile phone phenomenon.
America alone has over 327.5 million mobile phones, that’s approximately 9 million more phones than there are people (318,000,000). Read the full stats here of all countries mobile phone ownership.
64% of US citizens use their mobile phones to go online. That is 209.6 million Americans (approx.) who want to use responsive website designs.
Source; The Pew Research Centre.
3. Search engine ranking.
With online traffic making a major shift to mobile usage, search engines must recognise and support the changes. New metrics mean a responsive website will rank higher on search engines, ie. more traffic – more business.
QUOTE FROM GOOGLE
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.
More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
How to get a responsive website, FREE.
If you are just starting out in internet marketing or you want to create a new website, then one of your first steps is to choose a theme. The theme I have chosen for TheCashedUpNomad.com is a free and simple WordPress design called ‘Ignite’ created by Compete Themes. Ignite lets me set a feature image above a simple blog roll and of course, it is viewable on all mobile devices. There are dozens more like it that will do the job easily for free and there are also hundreds of paid choices that are mor sophisticated.
Click on the free website link above and choose a theme to suit how you want to use your site. For example, you might want to do a simple blog like mine, or maybe you need a shopping style site with ability to display lots of images. Do you want a site that has mostly text in it and few images? Which ever way you go, there will be a responsive one for you.
Follow the three simple steps in the free website area and when you are at the point of choosing your theme, just take a good slow look at the library of choices. If you hover over each theme you will see a ‘theme details’ button and also a ‘live preview’ button. When you have found your ideal theme press ‘go’.
Below are just some of the theme selections from the Wealthy Affiliate website creator. You can see that the cyberchimp design is responsive (bottom centre) but it is not a free theme. Check them all.
Need to change to a responsive theme?
If your website is currently running a non responsive theme, check for FREE UPDATES to the theme. Many web designers are upgrading their themes to responsive. Or you can totally change your theme to a new responsive one.
Use this FREE step by step guide from my colleague Shawn Martin at Wealthy Affiliate.
“How To Choose Or Change Your Web Design Theme”. by Shawn Martin.
Change your theme with a simple free plugin.
Use one of the new, FREE PLUGINS designed specifically for switching from unresponsive to responsive.
The new WPTouch Plugin requires no coding and it leaves your regular desktop theme the same. It also includes the ability for visitors to switch between the theme on your mobile WordPress website and your website’s regular theme. The layout is simple but WPTouch may not be compatible with all themes.
The advanced professional (paid) plugin WPtouch Pro includes a variety of enhanced themes for blogs, businesses, and WooCommerce retailers; extensions that add rich advertising options, font controls, caching and one-on-one support.
Make your website mobile friendly on a budget
Do not delay the installation of a free responsive theme. Do it now and you will be in the front row, ready for the millions of happy adopters who love online retail. They are shopping and researching via mobile devices now.
Is there a point in this article you would like to know more about? Drop me a line below. I’m waiting for your feedback.
Share this with your friend who has ‘that non responsive website!’
Image credit; Wiki Commons