Top Keywords describe exactly what your audience is searching for. Each niche has its own set of evolving keywords.Well chosen keywords help you create relevant content for your visitor and outrank your competition in the search engines.
In this post I will show you
- how to find the most searched for keywords in your niche.
- how to figure traffic volume in a keyword
- how to assess your competition for the same keyword
- how to make your content super relevant to the search term
- where to find free and paid keyword research tools
- the 3 secret tips; alphabet keywords, what to avoid, the metrics of a top keyword
Let’s use Kyle’s and Janitas websites as our examples.
Kyle has owned a number of successful websites since 2008. We can use Kyle’s How To Lose Belly Fat Today.com as our example. In this video he walks us through the steps to find his ideal keywords, using 3 different Keyword Research Tools.
- Google Instant
- Wealthy Affiliate Keyword Tool
- Jaaxy Enterprise Keyword Research Tool.
Using his famous ‘Alphabet Soup Technique’ Kyle shows how he finds top keywords and content ideas. See his low competition keywords and hear why he thinks they are the best keywords to target.
Janita has a different website, about Rare Parrots.
You may have read about Janita, from Florida. In reality, Janita puts more video content than posts on her website. She is simply more comfortable talking than writing, go figure! Be it video, podcast or image and text, she still needs to find top keywords for her content, because that is how people search.
Finding Free Google Instant Keywords for Janita
When you type into your search bar these two words… rare parrots….up pops a list of what keywords are being searched (and therefore what information people are searching for.) Immediately we find good ideas for new content.
Janita can create a video about the ‘rare parrot twitch’.
The google instant drop down shows people are searching for humour about Rare parrots too. Janita can include funny stories of her own. Visitors will come back for more humour and they love to share funny videos on social media. In turn this sends more traffic back to her site.
Secret tip 1. Keyword + Alphabet.
Use Google Instant and the ‘Alphabet Soup’ technique to find hundreds more keywords and ideas. Here’s how…
Type in rare parrots a. Google shows more popular keywords …Amazon Parrots, Australian Parrots, African Parrots. Could any of these keywords be useful to Janitas content? Oh yeah.
Like some more alphabet soup?
rare parrots b…Popular searches are rare Blue parrots , rare Baby parrots and Buy rare parrots.
Work your way through the alphabet with your keyword. Google Instant will reveal all kinds of info searches. You can do alphabet soup backwards to get even more results. Just put the letter in front of your keyword ie; A rare parrots… B….C…..D…E rare parrots etc, etc.
Google Instant shows a nice, long tail keyword for ‘E Rare Parrots’…Extremely Rare Parrots. Janita can create content around extremely rare parrots.
Assessing the competition for Janita’s keyword.
In Google Instant she types the new long tail Keyword Extremely Rare Parrots. She wants to know
- How many competing pages are there?
- What quality is the competition?
- Are they an authority site?
- Did they buy their rank?
- Can she rank higher than them?
Google says there are 797,000 results for Extremely Rare Parrots! But Janita wants to know the exact competition, so she puts her keyword into quotation marks, like so.. “Extremely Rare Parrots”
Now it says there are 1,060 results…it’s starting to look better. Yes?
Scrolling to the bottom of this page and can see there is only one more page of results. On page 2, there are only 2 more results for that keyword. Google states there are 12 results in total for that keyword phrase.
The quality of the competition is manageable. Although they have relevant posts using the same keyword, her competition is made up of news reports, bird traders and conservation.orgs. They are all niche websites, much like Janita’s.
Secret Tip 2. Competition to avoid.
In terms of competition and keywords, you have more chance of outranking a smaller pack of competitors than a large pack. ..just like a raffle with 100 tickets vs. a raffle with 250,000 tickets.
Go for low competition-high search volume keywords, sometimes called the low hanging fruit method. Get on page 1 faster by targeting these less competitive keywords.
When to choose a new keyword; If your keyword search shows paid ads fill most of the first page…it means a couple of things..1. The niche is in demand and selling 2. The competition is huge. Find another keyword. It is almost impossible to rank on page 1 against e commerce sites and a half page of ads.
How to tell if you can beat the Competition.
The kind of competition that is easier to outrank with top keywords usually have these elements;
- niche review sites
- Q & A sites and Forums
- Social urls, like facebook pages
- old and outdated posts
Secret Tip 3. The metrics of a top keyword.
The metrics you choose your keywords by, depends on what type of article you are writing. I personally try to work within these parameters below.
|Metrics For Top Keywords||Monthly Search Volume (MSV)||Competing Pages(QSR)|
|Blog Post – website, blog roll, video, podcast||>100||< 75|
|Pillar Post – evergreen article||> 500||< 200|
|Root Keyword – domain name||> 1000||< 300|
|Local Post – local content||> 200||< 100|
Let’s see what top keywords come up for Janita, using the Jaaxy Keyword Research Tool.
Jaaxy’s alphabet soup technique is automatic, so you don’t have to add the alphabet one letter at a time. Jaaxy’s search for parrots + a, and a + parrots are automatic to. There are many keywords here just with a that give ideas for content to write about. Further down the page Jaaxy has done the whole alphabet for you, giving hundreds of keywords for a chosen niche.
We need to inspect the competition to see how good these keywords really are.
How to use the data to determine the keyword quality and competition
- Avg MSV (average monthly search volume)
- Traffic (estimated monthly visits to your keyword)
- QSR (Quoted Search Results / the number of competing pages for a keyword)
- KQI (Keyword Quality Index /red = very difficult to rank, yellow = medium difficulty, green = easier to rank)
- SEO (Search Engine Optimisation, a high number keyword will rank more easily than a low number.)
- Domain (tells if a .com, .org, or .net domain name is available for this keyword.)
Did Janita find top keywords for her ‘rare parrot’ niche?
Using the metrics (secret tip 3) she wants MSV >100 and a QSR <75 for a new video or post. Can you see which Jaaxy keywords will work for her? It’s a process of elimination. Don’t use the red or yellow KQI’s and rule out the low MSV’s. Going by our metrics table, there is only one keyword Janita should use…
cheap parrot cages …MSV = 144 and QSR = 61, plus a great SEO = 94.
An exception to every rule.
In the early stages of niche website building, the easiest way to get ranked on Google front page is to use keywords with super low competition. Our search above has some pages with a QSR of 0 and 6. Although the search volume is very low, a post with these keywords virtually guarantee rank on page 1 or 2.
It is worthwhile for Janita to use those keywords…How to breed extremely rare parrots, or How to breed a parrot. Over time, as the website gains rank and authority, she can move on to tackle more competitive keywords.
Find more info about Top Keywords and a listing of free and paid Keyword Research Tools in my Free Keyword Tool post.
Do you need more help with keywords or content?
In this post we’ve seen how to find top keywords, figure traffic volume, assess the competition and make your content relevant . I’ve revealed my 3 secret tips and we had an insight into two working websites.
Apply these same keyword research techniques to create relevant and therefore, high ranking posts in your own niche. Finding the top keywords is bit of a science and an art, that you can become highly skilled at with practice. Enjoy your search!
Want To Get An Amazing Education In SEO, Keyword Research, Content Marketing and More?
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