How do you do less and get more done?
And what will your life look like when your productivity increases so much that your time becomes your own?
In this article you will find how to squeeze the best out of yourself, your work and your lifestyle. The 2 principles we look at can be applied to almost every aspect of your life. Together they can improve the profitability of your business and the awesomeness of your lifestyle.
Want more time to chase your dreams and have deeper relationships? Read on.
“Not enough time!” ? Join the club.
I recently asked my affiliate marketing colleagues what is their biggest frustrations in building an online business. The overwhelming and unanimous response was…Not enough time.
See their feedback here.!
Same goes for me. I love my online ventures, but I can never find enough time to do it all. I get so frustrated by the hamster wheel of endless work routines that chew up my valuable time.
Free times, that is my end goal.
As a dedicated nomad, the idea of a 40 hour work week is counter intuitive to my ‘master plan’ to fund my travels with online work. It’s imperative to keep my work hours to a minimum, so I can ‘be in the moment’ when I am cruising on the ocean. I want to immerse into my natural world. I don’t want to miss a thing!
So I retraced my steps back to where I started and my initial source of inspiration.
The 40/40/40 scam. I ain’t never goin back!
You may have heard of it. It’s the biggest, oldest scam in the history of the entire world! Here is how it works;
- work for 40 hours per week.
- for 40 of the best years of your life.
- and then retire on 40% of your old income.
I was invested in that JOB (Just Over Broke) scam for too many years. I remember when I did my training, they told me to slow down because we had to make the work last for 8 hours (per day)! I could have done it in three and gone home, but that is not how the 40/40/40 scam works.
Finally, in revolt, I switched from JOB to the affiliate marketing business model.
I now earn my freedom online and although it takes a lot of work to set up and I’m not a millionaire, it’s a lifestyle full of adventure.
What made me think I could
achieve more and live a bigger life?
Well, I read it in a book! Yep. Probably the best non fiction I have ever read inspired me to take the big plunge. I quit my 9 to 5 (against my dear old mom’s advice) and learned how to work online. It showed me how to live the life of the ‘new rich’ and drastically cut back my work time. It gave tonnes of detailed instruction on how to eliminate the drudgery and waste.. and go leaping forward to a fulfilled and productive life.
The two laws of productivity are the core to that book.
Anyway, Please meet the author,
The #1 New York Times Bestseller and International Phenomenon
4 Hour Work Week by Timothy Ferriss.
This book completely changed my view of work and play. It taught me to look at life from the sharpened perspective of an entrepreneur.
Nonconformist and untethered thinking is what made Tim’s first edition so profoundly popular back in 2007. Today his ideas are well understood and cleverly refined by lifestyle designers, freethinkers and switched on business people. Reading excerpts from the 4 Hour Work Week in 2017, I am inspired all over again.
”The key to having more time is doing less.”
That’s Tim’s quote, not mine!. Now before you say “go sit in the corner for stating the obvious!!!”…. I want you to read this excerpt from The 4 Hour Work Week.
through the Timothy Ferriss lens.
“Time Management; Forget All About It!
In the strictest sense, you should not be trying to do more in each day, trying to fill every second with a work fidget of some type. It took me a long time to figure this out. I used to be very fond of the results by volume approach. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions.
The options are almost limitless for creating “busyness”: You could call 100 unqualified sales leads, reorganise your email contacts lists, fiddle with the mobile phone for a few hours when you should be prioritising.
Efficacy vs Efficiency
Effectiveness is doing things that get you closer to your goals.
Efficiency is performing a given task (whether important or not) in the most economical manner.
Being efficient without regard to effectiveness is the default mode of the universe.”
Like the person who checks their email 30 times per day and develops an elaborate system of folder rules and sophisticated techniques to ensure that each of those 30 brain farts moves as quickly as possible. It is efficient on some perverse level but far from effective.
Two truisms to keep in mind;
1 Doing something unimportant well, does not make it important.
2 Requiring a lot of time does not make it important.
From this moment forward, remember this;
What you do is infinitely more important than how you do it. Efficiency is still important, but it’s useless if applied to the wrong things.
Quoted From Chapter 5 ‘The End Of Time Management’… 4 Hour Work Week. To read more from this brilliant entrepreneur and author , I highly recommend you go to his website www.fourhourworkweek.com
What are the Principles of Productivity.
Ferriss analysed Pareto’s 80/20 Principle and The Parkinson Principle. He found, if implemented, these two laws will increase your personal productivity by 100 to 500%.
Pareto’s Law, The 80/20 Principle
Vilfredo Pareto was an esteemed economist of the early 1900’s. He developed the mathematical formula to explore and describe the uneven income distribution of wealth in society ie; 80% of the wealth and income was possessed by 20% of the population.
Pareto’s Law can also be applied outside of economics. He found that 80% of the peas in his garden were produced by 20% of the seeds he planted. The 80/20 rule applies to almost any
Business applications of the Pareto’s Law are;
80% of the consequences flow from 20% of the causes.
80% of results come from 20% of effort and time
80% of company profits come from 20% of customers and product
Pareto’s Law in our daily life;
20% of food accounts for 80% of body fat
20% of criminals cause 80% of crime
20% of drivers cause 80% of accidents
How To Implement Pareto’s 80/20 law in your online working life;
We need to identify and eliminate those actions that suck energy and free time. We also want to identify and leverage the actions that successfully free time and generate income.
It can be painful to cull unproductive habits but envisage the freedom that will follow. Take a deep breath and honestly ask yourself these two questions.
Which 20% of sources are causing 80% of my problems and frustration?
Are some of these ineffective actions below causing time poverty for you every day?
- Personal social media chatting, quotes, cats and celebrity gossip
- Unorganised research methods that allow distractions to lead you off track and down dark rabbit holes.
- Do you constantly check and reply to emails.
- Manual posting of social media shares. Find automation software and reliable outsourcing.
- Is your ROI on advertising expenditure worth the time and money invested. Identify which of your campaigns are not generating enough returns to be worthwhile. Eliminate the stragglers that drain time from your allocated budget.
- Analyse each of your affiliate programs. If you are in a program which is disorganised, slow to pay, unsuitable payment methods, low commissions, inferior support, difficult graphics….eliminate them.
- In private life; We need to honestly recognise and eliminate the 20% of habits, routines and yes, people who cause 80% of our problems and frustrations. Let the detractors and naysayers slide away.
Eliminate the offenders.
Which 20% of your sources are resulting in 80% of the desired outcomes and happiness?
In terms of affiliate marketing I suggest these are the factors that make your business a success.
- Identify the top 20% of advertising campaigns that are bringing in the income. Focus your energies on the biggest successes. Replicate, boost and leverage the superior systems.
- Identify the advertisers with successful sales funnels and focus your energies on the best products and programs.
- Use a thorough SEO checklist to rank successfully.
- Produce content with substance and depth, that supports the best selling products and services within your niche.
- Diversify affiliate relationships to protect your options for recurring income.
- On a personal level; determine what aspects of your life give you the 80% of pleasure and fun. Pursue them.
- Seek out the great people in your life that contribute to most of your happiness.
- Keep contact with your role models and supporters.
- Collaborate with those tuned to your beliefs and aspirations.
- Nurture and protect your best relationships.
“Lack of time is actually lack of priorities”.
To prioritise your actions, create a simple two list action plan, using your new insights.
|Set boundaries on email/ social media times||Multitask. Complete one task at a time.|
|Write , write , write your content||Web surfing, TV, books, mags etc.|
|Plan keyword and data research time||Chase shiny new objects|
|Review your affiliate program details||Listen to people who gave up on their dreams|
|Get a clear picture of your in/out expenses||Ignore automation and outsourcing.|
Parkinson’s Law…The magic of the imminent deadline.
Parkinson’s Law dictates that a task will swell in (perceived) importance and complexity in relation to the time allotted for its completion.
- If you have 24 hours to complete a project, the time pressure forces you to focus on execution. You have no choice but to do only the bare essentials.
- If you have a week to complete the same task, it will be six days of making a mountain out of a molehill.
- If you have a month, it becomes a mental monster.
The end product of a shorter deadline is almost inevitably of equal or higher quality due to the greater focus.
Ferriss recommends that you implement both Pareto’s and Parkinson’s laws together, side by side. Yes, even though they are curious inversions of each other.
Limit tasks to the important to shorten your work time (80/20).
Shorten work time to limit tasks to the important (Parkinson’s).
The 4 Hour Work Week is not just for business owners, but employees too who want to get more from there working life…or even escape it altogether! You get actionable details on;
- What are automated cash flow ‘muses’..and how to create one in 2 to 4 weeks.
- How to cultivate selective ignorance – and create time – with with a low -information diet.
- How to read 200% faster in 10 minutes.
- How blue chip escape artists travel the world without quitting their jobs.
- How Tim went from $40,000. Per year and 80 hours per week to $40,000 per month and 4 hours per week.
- Embracing the mobile lifestyle.
- Dreamlining and how to follow through.
There is so much more in The 4 Hour Work Week than Pareto’s and Parkinson’s Laws.
Ferriss has absolutely loaded this book full of practical tips and case studies from readers who have doubled their income and reinvented themselves, like I did, using this book as their starting point.
The simplicity of using the two principles combined is how you can do less and get more done; thus achieving your goals and freeing up more time to do the stuff you are longing to do.
At The Cashed Up Nomad.com we are always looking for honest and lucrative ways for you to earn your freedom online. If you haven’t read the Tim Ferriss book yet, do yourself a favor. Get your copy of 4 Hour Work Week now.
Read it! Your inner entrepreneur will thank you.
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Go far and go well, from Janelle.
Founder of The Cashed Up Nomad.com Earn Your Freedom Online.