Find a good niche for affiliate marketing and make it pay.

Some of us will agonise for days about choosing a good niche.

When you find it, you can power off  into getting a suitable domain name, create your website, fill it up with great stories and info and pictures and start earning money. Get this right and…Boom! You have a new internet business! Let’s  break it down a bit with this video walkthrough about choosing your direction.

find a good niche video walkthrough

What is a  niche?

A niche is the foundation of your  business.  I’ve been spending a lot of time  in the heart of a big city, where marketing is cut throat and hectic. Every business is screaming out for your attention.niche market

In this corner of the city we have a double bass store, a cured cheese store, the biggest bead wholesaler in the southern hemisphere, a shoemaking school and a vintage wine cellar.

If you want a double bass, my neighbour is ‘The Man’. He  knows all about the bass, how to play, how to tune , how to buy and sell, how to fix…. not all bass guitars, only double bass. He is passionate about the double bass. It’s a very tight niche. If ever you need a double bass, call me!

There are hundreds more shops and you can see that each retailer has their own unique niche.

You want your niche to be ‘The Man’.

Your website has to be ‘the go to guy’, the authority in your niche. A tight niche focuses on one topic, like the “Biggest Bead Shop”. They sell lots of beads and everything related to beading, strings and wire and tools and clasps and findings. They sell a million different products, but their niche is very tight and it carries authority. People  trust that they know everything about beads .

What is a good niche?

A good niche has a large group of interested learners or buyers.

A good niche has all the the answers to their questions, it solves their problems.

A good niche has related products that are in demand, best sellers.

expert in your niche
Restore timber boats – niche

What is a good niche for you?

Your niche is a topic that you have useful knowledge and passion about.  Remember, you will be posting many articles on your website about this subject, so choose a subject that can maintain your interest. An authority site may have 60 pages and posts, or more, relating somehow to the niche.

Why is a good niche important in affiliate marketing?

People search the internet for ways to solve their problem, they want answers or a product review. If your niche site has the solution and they  trust your opinion,  you have a customer who will come back again and again.

Affiliate marketing is about connecting people to what they need. The affiliate is more than just  ‘the middle man’. She is the expert in her field. She knows all about her niche and how to help her audience.

Which niche  will make money?

The rule of thumb for choosing a profitable niche is ‘follow the money’. That is, if the products related to your niche are already popular,  an audience already exists. Here is a snippet from my colleague, Rebecca’s blog, who is a  marketer and business coach.

Let me make this real simple. Besides having a website as a platform to promote the products and services you offer, you need three things to make money online:

  • 1. A specifically targeted, starving crowd of people (The Right Audience)
  • 2. A good understanding of what your audience needs(Understand Their Urgent Pain or Burning Desire)
  • 3. A top solution to the problem/need they have. (The Money-Making Solution)

Read Rebecca’s full post here…

What if I’m not an expert at anything?

Choose a good niche
Raise laying hens – niche

Nothing? Really? Nothing?…Well, know that all experts were not born experts?  They  learned about their field of expertise as they grew. And you can too, pretty quickly.Check this video tutorial...How to become an expert in any niche.

You must be excited by now, as the ideas for your own niche bubble up.

Two tips about choosing a good niche.

Top Keyword TipOften the most obvious ideas are the best. My favorite  examples of simple, successful niches are ‘How to Keep Parrots at  Home’ and ‘Home Brew Beer’ and ‘Selfi Stick’.

My own niche here is ‘  Internet Business for Travellers’…

Top Keyword Tip

Consider how you would like to ‘brand’ your niche website.  Example, if your niche is about highly creative cakes you want a website domain name that is brandable, like crazycakes dot com or cooksgonemad dot com or mudmanor dot com. I’m sure you can think of some better names for your niche. Go to Site Domains to test availability of your great domain name ideas and refine your niche idea.

What’s your thing?

What problem can you help people with? What area do you have a lot of expertise in? What gets you excited?

Learn everything about creating a profitable niche website at My #Top Recommended training platform. 

Do me a favor.

Come back and tell me which niche you think you would like to work in. If you need help to check the viability of a niche just let me know in the comments section below. I can help.

Go really well from Janelle

Founder of   ‘Earn Your Freedom Online’.

Like my website? Find out how to make your own here.


  1. MisterWailor said:

    Hi Janelle,

    You presented “niche” in a very interesting way. I have never thought about a niche like how you described it. To be able to choose a good niche is the key to success with internet or affiliate marketing.
    I wish you all the best.
    Yours sincerely,

    February 27, 2015
    • Janelle B.M. said:

      Thank you Mister Wailor. The world is full of niches. We just need to choose one that is sustainable and has product attached.

      March 2, 2015
  2. NWTDennis said:

    Hi Janelle,

    Great post … especially the link to Kyle’s training … very powerful.

    March 3, 2015
    • Janelle B.M. said:

      Thanks Groover! Yes Kyles training sessions are the meat in the sandwich, the nuts on the salad…which ever way you swing. I’m just thinking that finding your niche is like finding your groove. Go well from Janelle.

      March 3, 2015
  3. alison said:

    Hi Janelle,
    I really like your explanation of niches and you’ve given me a lot to think about.
    It’s actually pretty daunting at first to try to come up with a niche or to see myself as an “expert’ on anything but I guess it’s as you say and as long as there is a passion or excitement about sharing information we can learn as we go too. If I think in those terms it’s actually difficult to just choose one.
    One question; what do you think of authority sites vs niche sites? How big or small can one person go? I guess I worry about going to broad and not having authority like a jack of all trades/master of none….or on the other hand going too narrow and running out of ideas before my site can rank. It seems a site needs to be added to consistently for quite some time before it will be ranked well and I worry about coming up with article ideas over a long period of time if the niche is too small..could a site be broad and each post target a smaller niche within that category or do you think that will still appear less authoritative? i am now really thinking of “The Man” who is all bout the bass and then also the tiny bead shop…how to be the bead shop, without running out of article ideas?

    October 26, 2015
    • Janelle B.M. said:

      Hey 50 questions! I don’t know if it is possible to run out of ideas, really. It’s more about choosing the path and staying on it.
      A tight niche that is well researched can become an authority site over time, let it grow. Be open minded with your affiliates. eg; a pet site can sell carpet cleaners and air fresheners, and there are blog ideas attached to that.
      The bead website sells beads, and classes in design, holiday themes, stories on exotic beads, where the stones are mined, how they are manufactured, rare beads, priceless beads, beads for health, earings, necklace, bracelets, anklets, mens jewellery….
      Ranking your site involves more than volume of posts. You need good SEO practices to rank high. Keyword research is your main focus.
      Go well Alison and don’t hesitate to come back with more questions.

      October 27, 2015

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