It’s a funny question! ‘Are free websites worth it?’
Worth what? They are FREE! I know, I know! What is meant is ‘are they worth the effort?’ … or more precisely…
What chance does a free website have to get a decent, useful rank in search engines?
It’s a sweeping generalisation to associate free with worthless.
So let’s test the assumption. One performance measure for free (or paid) websites, is its capacity to capture organic traffic.
Organic traffic, being free, is the most prized achievement in the life of a web entity. Your organic traffic follows the trail you have created. Conversely, your content ‘captures organic traffic’ by providing what your audience is searching for.
Is it true that people don’t like to see weird TLDs like .siterubix or .wix or .easyweb in domain names? Do they prefer .com domains?
Well maybe some people do think that way, but if the searcher finds the exact information he’s been looking for on a free domain do you think he really cares? I believe he just wants what he wants. He will happily spend time and money at a .siterubix site if it is user friendly, reliable and gives him what he wants.
Testing the Free Website Theory for Getting Decent Traffic.
A colleague of mine created a WA .siterubix free website and tracked its traffic history. It proves very well that free websites are worth it. See Dom’s proof here that a free site can definitely get traffic. Then come back for the second half of this post to find out how.
The cold hard facts that make a free website get traffic.
There is no secret, just an obvious necessity. Treat a free domain exactly as you would a paid site.
- Simple and relevant to the niche.
- Use keyword research for domain hunting. (MSV >2000 )
- Trend Branding
Keyword research for majority of content;
- find decent MSVs (>100 )
- find low competition keywords and phrases (<100)
- emotional or current headlines
Use SEO basics at minimum
- meta tags
- meta descriptions.
- image alt tags
- H1, H2, H3 informative paragraph titles
- obvious CTA
- internal links
- external authority links
Rich Content ;
- answer the question
- consistent posting,
- 2000 to 3000 words, or 800 to 1200 words.
- Strong keyword evergreen Posts
- quality, original, relevant
- images, videos, infographics
- format for easy skimming
- emphasise key points for skimmers
- as you would for your paid domains
If you treat your free website like it’s worth it, it will be.
It takes time to grow organic traffic numbers whether you buy a domain or use a free one. Don’t blame your TLD for holding up progress. Blame Google Sandbox and maybe have a look at your skill set. Do you need some further training in SEO, Keyword Research, Content Creation or Social Media Management.
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Go far, go well and go get a free website!
Janelle, The Cashed Up Nomad. Earn Your Freedom Online