Attention seekers know how to get the spotlight to shine on them. With blogs the whole point of writing is to have it read. With internet marketing, more readers mean more chance of making a sale.
No matter if you sell ‘training for phlebotomy’ or ‘digi fit-bits’ or ‘magic beans’, burying your new story in with all the others on your website will not increase traffic to your blog. You need to take a few more steps to make that blog work for you.
Don’t waste your hard work by just pressing publish and walking away. Don’t sit back and hope that the search engines find you.
The ‘Scatter Gun’ Method.
If you aren’t using the ‘scatter gun’ method in your marketing, it will take much longer to get readers to your blog.
Spray your blog all over the internet. Make a name for yourself. Don’t be shy. Use every weapon in your arsenal to reach that target market. Become proactive with your work.
Here’s 14 ways to make your blog get real attention. Notice that some tasks need to be done before publishing and some after.
Pre Publish; Is your blog ready for action?
1. Keyword research. Just Do it!
Find a blog topic in your niche and a title that is in high demand but has little competition.
Use a free keyword tool like Ubersuggest which will give you suggestions of keyword tools to use.
A more informative keyword tool is Jaaxy, which can show you how many monthly searches are made for any given term and how many other articles are using those exact keywords.
Keyword research will save you hours of wasted time writing about subjects that have high competition, and therefore are more difficult to rank against.
2. Search Engine Optimisation. SEO
SEO techniques maximises your blog’s chance of gaining a higher rank in the search pages.
Use a combination of highly relevant keywords in your titles and in your content and in your image labels using the ‘alt description’.
You can also target your audience’s preferred search engines. Some people like to use Google, others prefer Youtube or Bing search engines.
Use anchor text on keywords to increase the relevance in searches.
SEO is a must for bloggers because gaining a higher rank exposes more traffic to your blog. Lower listings on the search page will get less attention.
3. Content; Is your blog engaging?
The content of your story needs to fill a desire, solve a problem, entertain or inspire your reader.
They are searching for answers. Show them a solution to their question and show them how you can help.
Write blogs that are provocative or controversial or opinionated, one that grabs your audience’s focus.
Give it a ‘Stand Out’ title and remember that negative titles like Don’t, Never, By No Means, Stop, Avoid etc. pull 30% more clicks than positive titles .
4. Use Links…Readers appreciate them.
Include internal links to other related articles on your site. Links encourage the reader to ‘click around’ on your site which translates to visitor activity and time spent on your site. It all helps to improve rank.
Don’t be scared to add external links to other relevant authority sites like Wikipedia for example. Your audience is internet savvy enough these days to know how to use the ‘back’ button, you won’t lose them. Links improve the user experience by expanding on the subject matter . A helpful site sticks in their memory.
You can also promote backlinks to your site by inviting colleagues from your industry, or other publishers in a related niche, to link to your blog from their site. Site activity is rewarded with a higher rank.
5. Embed Awesome Videos.
Add an entertaining or informative video to your blog whenever possible because they are great for getting attention. The featured home video has had nearly half a million hits. That’s good traffic, but it’s peanuts by Youtube standards.
You can use almost any Youtube video and embed it directly into your blog. See how easy it is here.
Better still, create your own video. There are heaps of ways to go about this, here is one.
All age groups of internet users are really happy to watch short videos given the option. Videos keep the visitor engaged and improves rank and audience connection.
Recent surveys show that auto play and invasive pop up videos are disliked by a majority of users. A pop up can lose 50% of viewers instantly.
An amazing/ weird/ hilarious video also has the great advantage of possibly being shared often.‘Going viral’ is a good goal to keep in mind when shooting a video.
6. Include Relevant Images.
Always add images, diagrams or info-graphics to your blogs. Readers absorb the info faster and connect better with pictures. Use your own images where possible or buy them. If you are using free images, be sure to credit the source.
Label your images with super relevant keywords in the file name and the alt tag, to further improve SEO.
7. Responsive Web Design.
Choose a website theme that is able to be viewed on all mobile devices like phones and tablets. Half of the world does business and research on mobiles. Find out more about responsive themes!
Make sure your pages are fast to load, too. Today’s internet users are mostly speed browsers with short attention spans.
An overload of plugins and banners can slow down your load time too. Also be sure that your images are correctly sized for the post. Continuous resizing during loading will slow your page load time.
8. Professional presentation.
You have about 4 seconds to grab a reader. Make it as easy as possible for them to look and stay.
Present your blog professionally by using spell check, H3 headings, one simple font style that is not too big or small. Keep good spacing between paragraphs. Balance the layout with images and text.
Keep the background simple and the text a solid color, so it doesn’t get lost in the background.
Aim for an eye pleasing and easy to read page.
9. Encourage comments and feedback.
When you can engage your reader in a conversation about their thoughts on the blog, through comments, you are opening communication for future interaction and building a relationship.
Actually ask for comments on the article and reply to them ASAP. Ask them other questions in your reply if appropriate. This develops a forum where others can join in. Reader interaction shows the search engines that your site is active, which improves rank.
10. Build an Email List.
The simplest email campaign can grab your reader’s attention. At the end of your post put a simple statement like…”Leave your email address here to be one of the first to receive my next post”.
Use an Email Service Provider (ESP) to manage your list. Good free providers are Mailchimp, ConstantContact, Aweber.
The people who enlist are giving you permission to email more of your blogs to them. You have their attention!
After publishing, use these tactics to create the next waves of attention.
11. Pull the Social Trigger.
Become a member of all of the social network groups related to your niche. Search for groups named “my niche” and request to join them on FaceBook, Twitter, Google+, Reddit, Tumblr, StumbleUpon, Pinterest and Instagram. Share all of your posts in all of those arenas.
WARNING. Do not copy and paste your whole article onto Facebook and Twitter etc. Duplicating content is viewed as plagiarism and search engines like Google will penalise you for it.
The Safe Way to Share.
Write a short descriptive teaser about your article and include a link to it. . Make the teaser so inviting that the reader can’t resist clicking on the link, which takes them directly your new blog, on your website.
Post it on your Facebook page and your other relevant social networks
This method also works well if you are a member of forums or an organisation like Wealthy Affiliate where sharing new posts is encouraged in a ‘Give and Take Thread’.
12. Think outside the social square.
There are more than 220 different social networks in the world. See the full Wikipedia list here.
Example; Do you write in a genealogy niche? You can join the social network Geni.com who have 15,000,000 registered users…Yes 15 million! Now that is a good size audience to target your campaign to.
Again all you need do is become a member of your chosen network, write your teaser and include a link to your new blog (not your home page) and post it on the network .
13. Call to action.
Add the most frequently used social buttons to your post to make it as easy as possible for the reader to like/ share or retweet your article to their circles. Just tell them to share it and they often will. Their action of sharing is what grows traffic to your blog exponentially.
Use other simple ‘call to action’ phrases to get your reader to ‘Register Now’ or ‘Reply Here’ or ‘Add To Cart’.
Approach the webmasters of other sites that compliment yours and offer to write a free ‘guest post’ for them. In your guest post add a link back to relevant posts on your own website.
You can invite other bloggers and experts in your field to do a guest post for your site too, adding more content to your site and bringing in new followers.
Consistently adding fresh new content keeps your site alive in the search engines.
These 14 ways to make your blog get real attention are the mainstay of a healthy blogroll.
Use these optimisation techniques over and over on all of your work for solid traffic increases. There are literally hundreds of ways to grab attention. You can learn SEO (the best ways to optimise your website for search engines) success at Wealthy Affiliate. See my #Top Recommendation here.
To get an insider’s view of the finer points of building a niche website, please go to my profile page at Wealthy Affiliate, the Open Learning Platform.
Drop a line in the comment box. Tell me how your traffic is running.
Which part of your marketing is a real pain? Maybe I can help.
Go really well from Janelle
Founder of The Cashed Up Nomad.com
“Earn Your Freedom Online”