14 Ways To Make Your Blog Get Real Attention

Attention seekers know how to get the spotlight to shine on them. With blogs the whole point of writing is to have it read. With internet marketing, more readers mean more chance of making a sale.

No matter if you sell ‘training for phlebotomy’ or ‘digi fit-bits’ or ‘magic beans’, burying your new story in with all the others on your website will not increase traffic to your blog. You need to take a few more steps to make that blog work for you.

Don’t waste your hard work by  just pressing  publish and walking away. Don’t sit back and hope that the search engines find you.

The  ‘Scatter Gun’ Method.Spray it far and wide

If you aren’t using the ‘scatter gun’ method in your marketing, it will take much longer to get readers to your blog.

Spray your blog all over the internet. Make a name for yourself. Don’t be shy. Use every weapon in your arsenal to reach that target market. Become proactive with your work.

Here’s 14 ways to make your blog get real attention. Notice that some tasks need to be done before publishing and some after.

Pre Publish; Is your blog ready for action?

1. Keyword research. Just Do it!

Find a blog topic in your niche and a title that is in high demand but has little competition.

Use a free keyword tool like Ubersuggest which will give you suggestions of keyword tools to use.

A more informative keyword tool is Jaaxy, which can show you how many monthly searches are made for any given term and how many other articles are using those exact keywords.

Keyword research  will save you hours of wasted time writing about subjects that have high competition, and therefore are more difficult to rank against.

2. Search Engine Optimisation. SEO

(Wiki definition)Target attention

SEO techniques maximises your blog’s chance of gaining a higher rank in the search pages.

Use a combination of highly relevant keywords in your titles and in your content and in your image labels using the ‘alt description’.

You can also target your audience’s preferred search engines. Some people like to use Google, others prefer Youtube or Bing search engines.

Use anchor text on keywords to increase the relevance in searches.

SEO is a must for bloggers because gaining a higher rank exposes more traffic to your blog. Lower listings on the search page will get less attention.

3. Content; Is your blog engaging?

The content of your story needs to fill a desire, solve a problem, entertain or inspire your reader.

They are searching for answers. Show them a solution to their question and show them how you can help.

Write blogs that are  provocative or controversial or opinionated, one that grabs your audience’s focus.

Give it a ‘Stand Out’ title and remember that negative titles like Don’t, Never, By No Means, Stop, Avoid etc.  pull 30% more clicks than positive titles .

4. Use Links…Readers appreciate them.

Include internal links to other related articles on your site.  Links encourage the reader to ‘click around’ on your site which translates to visitor activity and  time spent on your site. It all helps to  improve rank.

Don’t be scared to add external links to other relevant authority sites like Wikipedia for example. Your audience is internet savvy enough these days to know how to use the ‘back’ button, you won’t lose them. Links improve the user experience by expanding on the subject matter . A helpful site sticks in their memory.

You can also promote backlinks to your site by inviting colleagues from your industry, or other publishers in a related niche, to link to your blog from their site. Site activity is rewarded with a higher rank.

5. Embed Awesome Videos.


Add an entertaining or informative video to your blog whenever possible because they are great for getting attention. The featured home video has had nearly half a million hits. That’s good traffic, but it’s peanuts by Youtube standards.

You can use almost any Youtube video and embed it directly into your blog. See how easy it is here.

Better still, create your own video. There are heaps of ways to go about this, here is one.

All age groups of internet users are really happy to watch short videos given the option. Videos keep the visitor engaged and improves rank and audience connection.

Recent surveys show that auto play and invasive pop up videos are disliked by a majority of users. A pop up can lose 50% of viewers instantly.

An  amazing/ weird/ hilarious video also has the great advantage of possibly being shared often.‘Going viral’ is a good goal to keep in mind when shooting a video.

6. Include Relevant Images.

Always add images, diagrams or info-graphics to your blogs. Readers absorb the info faster and connect better with pictures. Use your own images where possible or buy them. If you are using free images, be sure to credit the source.

Label your images with super relevant keywords in the file name and the alt tag, to further improve SEO.

7. Responsive Web Design.

Choose a website theme that is able to be viewed on all mobile devices like phones and tablets. Half of the world does business and research on mobiles. Find out more about responsive themes!

Make sure your pages are fast to load, too. Today’s internet users are mostly speed browsers with short attention spans.

An overload of plugins and banners can slow down your load time too. Also be sure that your images are correctly sized for the post. Continuous resizing during loading will slow your page load time.mobile friendly

8. Professional presentation.

You have about 4 seconds to grab a reader. Make it as easy as possible for them to look and stay.

Present your blog professionally by using spell check, H3 headings, one simple font style that is not too big or small. Keep good spacing between paragraphs. Balance the layout with images and text.

Keep the background simple and the text a solid color, so it doesn’t get lost in the background.

Aim for an eye pleasing and easy to read page.

9. Encourage comments and feedback.

When you can engage your reader in a conversation about their thoughts on the blog, through comments, you are opening communication for future interaction and building a relationship.

Actually ask for comments on the article and reply to them ASAP. Ask them other questions in your reply if appropriate. This develops a forum where others can join in. Reader interaction shows the search engines that your site is active, which improves rank.

10. Build an Email List.

The simplest email campaign can grab your reader’s attention. At the end of your post put a simple statement like…”Leave your email address here to be one of the first to receive my next post”.

Use an Email Service Provider (ESP) to manage your list. Good free providers are Mailchimp, ConstantContact, Aweber.

The people who enlist are giving you permission to email more of your blogs to them. You have their attention!

 

After publishing, use these tactics to create the next waves of attention.

11. Pull the Social Trigger.social trigger

Become a member of all of the social network groups related to your niche.  Search for groups named “my niche” and request to join them on FaceBook, Twitter, Google+, Reddit, Tumblr, StumbleUpon, Pinterest and Instagram. Share all of your posts in all of those arenas.

WARNING. Do not copy and paste your whole article onto Facebook and Twitter etc. Duplicating content is viewed as plagiarism and search engines like Google will penalise you for it.

The Safe Way to Share.

Write a short descriptive teaser about your article and include a link to it. . Make the teaser so inviting that the reader can’t resist clicking on the link, which takes them directly your new blog, on your  website.

Post it on your Facebook page and your other relevant social networks

This method also works well if you are a member of  forums or an organisation like Wealthy Affiliate where sharing new posts is encouraged in a ‘Give and Take Thread’.

12. Think outside the social square.

There are more than 220 different social networks in the world. See the full Wikipedia list here.

Example; Do you write in a genealogy niche? You can join the social network Geni.com who have 15,000,000 registered users…Yes 15 million! Now that is a good size audience to target your campaign to.

Again all you need do is become a member of your chosen network, write your teaser  and include a link to your new blog  (not your home page) and post it on the network .

13. Call to action.

Add the most frequently used social buttons to your post to make it as easy as possible for the reader to like/ share or retweet your article to their circles. Just tell them to share it and they often will. Their action of sharing is what grows traffic to your blog exponentially.

Use other simple ‘call to action’ phrases to get your reader to ‘Register Now’ or ‘Reply Here’ or ‘Add To Cart’.

14. Write  a ‘guest  article’.invite a guest to post

Approach the webmasters of other sites that compliment yours and offer to write a free ‘guest post’ for them. In your guest post add a link back to relevant posts on your own website.

You can invite other bloggers and experts in your field to do a guest post for your site too, adding more content to your site and bringing in new followers.

Consistently adding fresh new content keeps your site alive in the search engines.

These 14 ways to make your blog get real attention are the mainstay of a healthy  blogroll. 

Use these optimisation techniques over and over on all of your work for solid traffic increases. There are literally hundreds of ways to grab attention. You can learn SEO (the best ways to optimise your website for search engines) success at Wealthy Affiliate. See my #Top Recommendation here.

To get an insider’s view of the finer points of building a niche website,  please go to my profile page at Wealthy Affiliate, the Open Learning Platform.

Drop a line in the comment box. Tell me how your traffic is running.

Which part of your marketing is a real pain?   Maybe I can help.

      Go really well from JanelleThe Cashed Up Nomad

      Founder of The Cashed Up Nomad.com

      “Earn Your Freedom Online”

 

18 Comments

  1. Dianne said:

    Great article! I learned something new about social networks, so thanks for the wiki link to the list 🙂

    June 4, 2015
    Reply
    • Janelle B.M. said:

      Hi Dianne, the wiki list has a few dead ends on it because of take overs from bigger companies and some have just fizzled out. But you can still find some networks that have viable numbers, even though they aren’t well known.Cheers.

      June 5, 2015
      Reply
  2. Geoff-n-Jane said:

    Hi Janelle,
    This is an absolutely B R I L L I A N T blog.
    As I was reading, I made notes of the 14 points so that we could have them right there while writing our new posts.
    The way you described each paragraph with easy to understand language, along with relevant pictures and links was thoroughly engaging.
    You grabbed my attention from the very first paragraph.
    Thank you for this great blog.

    June 4, 2015
    Reply
    • Janelle B.M. said:

      Thank you. I was really trying hard to describe simply the ‘what, how and why’ of using these steps to get your blog read. Keep using them, religiously. Cheers.

      June 5, 2015
      Reply
  3. George said:

    Hi Janelle,
    Loved your article!
    It’s choked full of useful information. Most of the tips you describe here I was definitely not aware of and I am gonna start applying right away!
    Thank you for sharing!

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Thanks George. I apply these steps to every article I write. It has become habit. And it works well.

      June 23, 2015
      Reply
  4. Nnamdi said:

    Hello Janelle, this is a very great article on how to get your blog real attention. I did learn one or two things and I will be using it to drive traffic to my website. Thank you so much for this wonderful post.

    June 22, 2015
    Reply
    • Janelle B.M. said:

      Thank you sir, Isn’t it great how you pick up a useful snippet every time you read a new article. Go well.

      June 23, 2015
      Reply
  5. Benjamin said:

    Hi Janelle,

    I reckon you covered a wide array of ways to expose your articles to your audience.

    Twas quite the lengthy blog but that’s another great way to rank a blog higher.

    I have learned a few other things I was not aware of so thank you for your helping words.

    Regards,

    ~Benji~

    September 20, 2015
    Reply
    • Janelle B.M. said:

      You are right Benji, longer articles are now ranking better than short blogs. The audience is after unique and insightful information, so quality content is one of the main seo factors to remember.

      September 20, 2015
      Reply
  6. rufat said:

    Great article! Enjoyed it. As I can see, you researched the topic very well and outlined all major points on how to drive people to a blog. Especially SEO and building a list are the most effective methods and all top internet marketers are talking about the importance of these methods. There are plenty of ways but one thing we should keep in mind is that all these methods take time and effort and can be effective as much as ineffective too depending on how much effort you are willing to put in.

    September 27, 2015
    Reply
    • Janelle B.M. said:

      Hi rufat.

      Thanks for the feedback. I couldn’t agree with you more about putting in the time and effort to get that ranking up there. I’m expanding my social media campaigns now, to drive more traffic to my site. We learn something new everyday, just gotta implement it!

      September 29, 2015
      Reply
  7. Devin said:

    I’ve been working on trying to get my blog out there more recently and I thought I knew most of the tricks that I could use. I was wrong however and learned of a couple of new ideas that I can try to go for by reading through your list here. I know one of the main things against me is time, but it won’t hurt to go through the steps you have here.

    October 8, 2015
    Reply
    • Janelle B.M. said:

      Hi Devin. Each time you do your SEO steps, you get faster and more savvy. Yes it takes some practice, but then what business process doesn’t? Your reach will continue to expand.

      Go with it and go well from Janelle.

      October 8, 2015
      Reply
  8. Alex said:

    Awesome article! Alot of people have made many excuses on why they don’t take some of these routes. While you do want to spend your time wisely you do need to use the scatter gun method. I started my blog a week ago and just by making a Facebook page it made me jump in ranks. I will definitely be using most if not all of these methods since alot of these are essential now a days. Thank you for the interesting perspective and waking people up!

    March 30, 2016
    Reply
    • Janelle B.M. said:

      Hi Alex. It’s great that you see the value in these steps to optimise your blogs. After a while these all become second nature as a task. Go well and thanks for stopping by. Janelle

      March 30, 2016
      Reply
  9. Linda said:

    This is a very engaging and artistically appealing site. You have also employed your own content writing tips effectively in creating this blog. You have given me several sound strategies to try and I appreciate the help. Your page is well-designed for the typical Internet user that scans but rarely reads a post. Good luck in your business endeavors!

    June 4, 2016
    Reply
    • Janelle B.M. said:

      Well I am so glad you got something out of this post. Let me know if you need further help. J

      June 4, 2016
      Reply

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